Benjamin Moore's iPhone App PR Coup

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Uploaded by on Oct 13, 2009

NEW YORK (YouTube.com/AdAge) -- Although Sherwin-Williams was the first paint company out of the gate with a consumer iPhone app, competitor Benjamin Moore PRed its own app into a top hit with the media. Speaking at the Ad Age/Applicious recent "Apps for Brands" conference, Moore's director of product development used his own success to underscore the importance of launch PR strategies in the new world of apps marketing.

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