Don't Stop Attending Shows - Do it Smarter.wmv

Buyers See the Value of Shows - So don't stop exhibiting just do it smarter!
When exhibiting strategically, you are givingattendees what they want -- useful information.CEIRʼs Power of Exhibiting Part II reported that 91%of visitors go to shows because they get their most useful buying information from shows -- more than from sales reps, more than from directories and catalogs, more than from collateral materials. Trade Shows Make Economic Sense
Over the past two decades, CEIR, through studies conducted by Data Strategies and Exhibit Surveys, has reported on the cost of generating qualified contacts and then closing those leads. We know from these studies that exhibiting is economical. Their most recent studies show that your investment to generate a qualified contact is $212 versus $308 for a qualified contact from the field. But the economics get even better when closing a sale from a show - $705 versus $1140 from a lead that began in the
field. From the latest Exhibit Surveys information reports, it takes $129 to attract each customer entering an exhibit and $223 for each attendee who enters into a dialogue with your staff -- far less than a field sales call.

Category:

Howto & Style

Tags:

• Tradeshow Exhibition
• Tradeshows
• CEIR
• Power of Exhibiting
• Promotional Products
• Attending a tradeshow
• Catalogs
• Marketing
• Sales
• Sales Techniques