Apple - Think Different - Original Ad

In 1997 the first ad with the "Think Different" slogan

The text used in the ad :

Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can't do is ignore them.
Because they change things.
They push the human race forward.
And while some may see them as the crazy ones,
We see genius.
Because the people who are crazy enough to think
they can change the world,
Are the ones who do.

The one-minute commercial featured black and white video footage of significant historical people of the past, including (in order) Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon, R. Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright, and Picasso. The commercial ends with a young girl opening her closed eyes, as if to see the possibilities before her.

Category:

Science & Technology

Tags:

• Apple
• ad
• commercial
• think
• different
• Microsoft
• windows
• Macintosh
• mac
• os
• power
• pc
• steve
• jobs
• powerbook
• powermac
• ibook
• imac

[mccdv]

I love this ad, I am not able to view it propperly because it seems to be as in fast-forward motion, and also no sound... any body else with this problem viewing the ad?

[faisalbinabdullah]

who watching this in 6 OCT ?

RIP STEVEEE !!! :'(

[FreeForAllGamerz]

@mccdv ya

[sethiscool55]

Joe Paterno Changed the world RIp a True college legend desptie the scanda he was a good man<3

[David0794]

1997: Think different.

2012: Think mainstream.

[alexasmithy]

great video thanks

[x9alex2x]

Wow nice video! It's almost as good as apple,,,



[aphexartist]

When you reach the top of anything, there will always be people who hate. Hate out of jealousy, hate out of envy and hate out of ignorance. Steve was a rare breed, he combined art and technology. Our generation has lost one of its greats. Never shall our world be the same thanks to Steve and his originality. Peace, Love, Empathy Steve Jobs...

[Mrhanky576]

KKarkaz go fuck urself, show some fucking respect, btw what did u type your comment on, oh yeah, a COMPUTER, aN IPHONE, IPOD??? Yeah, he advanced society, he pushed the envelope, and u sound like a fucking retard criticizing something that you can't even spell, its jobs, not jones motherfucker, RIP steve jobs.

[GMAN95120]

There was unaired version of this ad with Steve Jobs performing the reading. Now would be an appropriate time to air this version. The man was no saint, but he was a genius.

[swilker1]

@KKarkaz Just out of curiosity, what is your issue with Steve Jobs and capitalism? (FYI his name is Jobs not Jones)