Freemium as a business model by Alex Osterwalder

http://www.thebraintwist.com In this third part of the interview, Alex Osterwalder speaks about freemium as a business model. Freemium model is an interesting business model which was used by Alex Osterwalder to launch his book "Business Model Generation". Alex promoted his book by providing 70 pages of ithis book for free. You could then decide to purchase the full book if you were hooked by this "trailer". As Alex said "Free as its place today and you need to instrumentalize it and figure out how to use it at your advantage".
Nevertheless, freemium models doesn't make sense everywhere. Every situation is unique and you need to figure out the right business model for the idea you are working on. According to Alex the key is not to take the company or the product perspective what you need to do is to understand your customers. We often forget that we don't get right on the first time. We should spend some time to understand their motivation, their drivers and the jobs they want to achieve. "The only judge of your business model is the customer".

Category:

Film & Animation

Tags:

• Alex Osterwalder
• business model
• entrepreneur
• entrepreneurship
• freemium model