NEW YORK (YouTube.com/AdAge) -- Legendary magazine and advertising designer George Lois doesn't think much of Esquire's recent attempt to promote the battery-powered cover of its October issue as the start of a new age. He said as a former Esquire art director, he was "embarassed" by the "silly gimmick" that was not in keeping with the publication's stature. In a video interview with Ad Age media reporter Nat Ives, Mr. Lois also had some similarly critical things to say about The New Yorker as well as his own relationship with Advertising Age.
Thats one way of looking at it. I don't that absolute commercialism was/is Lois' main concern when comes to his design.
If you go to his website you can read about his intent and get it straight from the horse's mouth.
jbubbjw 3 years ago
Huh,...I wasn't aware of that. All design of his era was just a fun joke. No selling involved. Pretty cool that commercial interests were so generous to underwrite such indulgence.
The hypocrisy is obvious. The very existence of the free competitive capitalist system that he disparages allowed him and his clients to profit handsomely from his work.
rythgjtyuth 3 years ago
The design of his era is made to have the consumer be a knowing participant in his/her
own manipulation or even make fun of what is manipulative at the time.
jbubbjw 3 years ago
Interesting.
A man spends his life making lots of money for himself and his clients by manipulating perceptions and pushing commerce. Now he's concerned about America looking like "capitalist pigs".
How intellectually inspiring.
rythgjtyuth 3 years ago