Legendary Esquire Designer Slams Esquire Design

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
2,144
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Oct 23, 2008

NEW YORK (YouTube.com/AdAge) -- Legendary magazine and advertising designer George Lois doesn't think much of Esquire's recent attempt to promote the battery-powered cover of its October issue as the start of a new age. He said as a former Esquire art director, he was "embarassed" by the "silly gimmick" that was not in keeping with the publication's stature. In a video interview with Ad Age media reporter Nat Ives, Mr. Lois also had some similarly critical things to say about The New Yorker as well as his own relationship with Advertising Age.

Category:

News & Politics

Tags:

License:

Standard YouTube License

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (4)

Sign In or Sign Up now to post a comment!
  • Thats one way of looking at it. I don't that absolute commercialism was/is Lois' main concern when comes to his design.

    If you go to his website you can read about his intent and get it straight from the horse's mouth.

  • Huh,...I wasn't aware of that. All design of his era was just a fun joke. No selling involved. Pretty cool that commercial interests were so generous to underwrite such indulgence.

    The hypocrisy is obvious. The very existence of the free competitive capitalist system that he disparages allowed him and his clients to profit handsomely from his work.

  • The design of his era is made to have the consumer be a knowing participant in his/her

    own manipulation or even make fun of what is manipulative at the time.

  • Interesting.

    A man spends his life making lots of money for himself and his clients by manipulating perceptions and pushing commerce. Now he's concerned about America looking like "capitalist pigs".

    How intellectually inspiring.

Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more