Business News TV: Ypulse founder on bad Social networking

Anastasia Goodstein, Author and Founder, Ypulse, appears in this business news TV show to talk about how corporate approaches to Gen Y on social media have missed their mark, and shares her tips for business owners who are looking to make the connection.

Gen Y are the most connected generation ever. The technologies they have grown up with allow them far greater communication with the world, and they attain a much higher level of technological ability and understanding far earlier than previous generations.
This is something that brands need to understand in order to reach them and to engage with them and the best business marketing advice will reflect that concept. Failure to do so could cost a business their whole next generation of consumers. Some brands have recognised this and have worked hard to establish themselves and to connect with young people, but the overwhelming majority have shot very wide the mark.

In this show, Gen Y expert Anastasia Goodstein explains the kinds of online tactics you need to engage in to engage with youth markets. Hear her best insights into youth marketing and she reveals her top business marketing tips for engaging Gen Y.

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