12 Catalyst Investors Digital Media Panel: The state of reporting demographics.

On making a crucial point about the lack of good demographic data, Blair highlights two very interesting things that don't get discussed very much. Both of which give some hope for the future of digital media. The first one being that we spend on average 30% of our media consuming time online but only a small percentage of the ad spend online (some put it at 7%). The other being that measurement has yet to catch up to the rest of the technology. When the latter becomes more verifiable, the former will come along and yield better profits from advertising.

Category:

News & Politics

Tags:

• Blair Schmidt-Fellner
• Edurance Business Media
• Catalyst Investors
• Digital Media Panel