Keep Her in The Game

This spot for Title IX brings to light the issue that from ages 6-9, girls and boys demonstrate an equal level of interest in sports. But by age 14, girls drop out of sports at twice the rate of boys. Yet we know that girls who stay in sports are proven to have higher self-esteem, better body image, get better grades and avoid things like drugs, smoking and teen pregnancy. Social stigma, lack of access, safety, poor role models and the rising costs of participation are among the reasons girls leave sports.
To help keep them in sports...Visit keepherinthegame.org.


We see a team of young 13-14 year old girls playing soccer. The game stops when they hear something unexpected from a loudspeaker; typical beauty headlines that build into a cacophonous distraction.

Many of the girls are intrigued by the alluring headlines and promises. One girl turns and walks off the field, away from the game and toward the messages. Others soon follow. The few girls that remain stand dumbfounded wondering why their friends have given up and left.

We see how the girls instantly transform from athletes to trashy, awkward fashionistas. Soccer jerseys become ill-fitting crop tops. Simple ponytails are now done up hairstyles. What used to be fresh faces become smothered in makeup. Feet slide into oversized high heels and attempt a wobbly strut.

• Category

  Sports

[Josh Brown]

And what percentage of men do you suppose become professional athletes? Sports do not have to be about making money - they can be about learning discipline, teamwork and humility. Also, there are plenty of scholarships available to women athletes.

[Carissa Condor]

Do you really think earning potential is the only reason to be involved in sports?

[Michelle Rodriguez]

if my mom had forced me to stay in sports , which she actually tried for a bit, I would rip my head off and it was tempting not to. It made me unhappy. sports arent for everyone

[Michelle Rodriguez]

when i was 12, i didn't drop out of sports because of makeup and hooker shoes... i dropped out of sports because I wanted to sing and act. my gosh.

[TheSilentlymoi]

WE NEED THESE ADVERTS ON TELEVISION.. FULLSTOP!!

[katieforrestkf]

We can do whatever we want, the girls who play sports set higher goals for themselves and strive to achive them. They are also more physicaly fit, have more fun and worry about their body less.

[idominateall]

ad*. Fail

[BeardedBill86]

Maybe women just aren't as interested in sports as men.

Oh shit, there's a revolutionary idea.

-_-

[iluvsports1213]

i love this add! it drives me insane when i see girls get crap for doing a sport and wanting to be the best they can be

[nadafighthero]

No way

[Dmitri Kaminiar]

How is it a fail? I just wasn't moved by the ad. How would I have it be? That's trickier to answer - I'll have to think about it.

[cuhree xo]

howwww is this a fail?

how would you have it be?