Why Isn't Online Advertising Accountable?

You would think that since the Internet traffic is so measurable that we could prove the effectiveness of advertising. Sadly, thats not always the case. And according to Bruce Rogers, Chief Brand Officer at Forbes, its something his industry needs so advertisers can gain the confidence to spend ad dollars again.

Category:

People & Blogs

Tags:

• marketing
• branding
• ad:tech
• adtech
• ad-tech
• advertising
• socialmedia
• socialnetworking