Nike Livestrong and Wieden+Kennedy create the ChalkBot

While some companies were thinking of ways to spread their company logo all over the world's most popular bicycle race, Nike's Livestrong Foundation and Wieden+Kennedy took a different approach. Teaming with Deeplocal, Inc., a company that describes themselves as "build[ing] projects that link the digital and physical worlds", the trio would go on to develop what would become known as the ChalkBot.

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Category:

Science & Technology

Tags:

• Nike
• ChalkBot
• Wieden+Kennedy
• Advertising
• Tour de France
• Livestrong