George McQuade / Mayo Communications on DHTV - Part 2 of 4 appears on live TV (09/19/09) to talk about the evolution of media and the state affairs in Public Relations.
Vice President George Mc Quade, MAYO Communications, an award-winning full service entertainment and public relations firm in Los Angeles discusses how everyone from President Obama to PR Pros are impacted by new media, mainstream media and traditional media. He discusses in detail secrets to powerful media relations campaigns with TV host Chris Burnett, CSUDH-TV.
The media is changing faster than the media can even report on it, said Mc Quade, who manages media relations and new business for MAYO Communications. The most important message I drive home to students and budding PR Pros is to acquire as much digital media arts skills as possible from radio, TV to blogging and websites. Even TV stations like KNBC have what they call a content center, which used to be the called the newsroom. Surviving writers, producers and editors are being retrained as multi-media experts writing their stories, but now recording radio and TV interviews, too, for posting Online moments after doing the interview or shooting the photos.
Mc Quade speaks regularly to TV, Radio and print outlets about good, bad and ugly campaigns and at publicity, broadcast news and film classes at USC, UCLA and Loyola Marymount University and Universities in New York. Since 2000, Mc Quade has been the West Coast bureau chief for ODwyer Publications (www.odwyerpr.com), Manhattan, NY, where he writes a monthly column on everything from new media to entertainment publicity and public relations. In this interview he offers valuable resources from ODwyers that can not be found anywhere else Online. He even brought samples he shows live on the set to illustrate his points. McQuade is the former president of Entertainment Publicists Professional Society (EPPS), Los Angeles and New York chapters, with nearly 500 publicist members nationwide. Before MAYO, McQuade was a Los Angeles correspondent for NBC Mutual Radio News, ABC Entertainment News and produced and reported on high profile stories for KNX, KFI during the LA Riots and was most known as the news voice of KGIL Newstalk 1260 AM in the San Fernando Valley. His last TV news job was as an original writer for Today In LA Weekends, KNBC-TV Ch. 4 News, the first 90-minute weekend news broadcast in the market. He later moved to media relations at the nations largest Gas Company (SoCalGas Co.) and was Director of Public Relations at the Housing Authority of the City of Los Angeles. MAYO Communications (www.MayoCommunications.com) is a full service marketing communications and PR firm with offices in LA, San Diego, New York and Bern, Switzerland, serving celebrity, corporate, government and nonprofit clients. A short list of MAYO clients include: USC, Southern California Leadership Council, SafeMedia Corporation, World-Trade Center LA/LB, Los Angeles County Economic Development Corporation (LAEDC) with Chief Economist Jack Kyser, senior vice president.
On the entertainment side the short list includes: H20 Productions, N.C., Music Artists Eddie Money, Benny Mardones, Stevie Wonder, Saints of the Underground (legendary rock artists from Alice Cooper, Ratt and Warrant) on Warrior Records.
The MAYO niche: We dont guarantee media, we just get it!
For more about MAYO Communications visit: www.mayocommunications.com or call 818-340-5300.
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8:40George McQuade / Mayo Communications on DHTV - ...by gmcquade300 views
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