What Have I Done? WisDOT Work Zone Safety Ad

This television commercial was created by the Madison, Wis., agency Knupp & Watson for the Wisconsin Department of Transportation's (WisDOT) Work Zone Safety program. WisDOT needed a campaign that would garner attention from drivers across the state in a powerful way.

Set on an isolated road in the middle of the night, the television ad entitled "What Have I Done?" shows us one man's long walk from his car door to the body of the road maintenance worker he just struck.

The campaign has proven that a strong, emotional traffic safety message can cut through both media clutter and audience apathy. The ads have captured the public's notice, receiving local news coverage and even sparking passionate audience feedback.

• Category

  Autos & Vehicles

[wuzzlevideos]

Nice to see that Americans have finally decided to not mollycoddle the viewers and to start using more emotive advertising like the rest of the world.

[anagittigana]

That's true. Conventional advertisement does not really work for such things.

[sejm74]

The horrified look on his face says it all: OOPS!

[RedneckHotMama69]

im glad people make videos like this. my husband works on the rds & i wish people would learn that they r humans too & their lives count just like urs. it doesnt take but 5 extra secs. to slow down. isnt that worth a persons live?

[agentz100]

i didnt think we where allowed to show this stuff....

[missuschainsaw]

Yes, I see it 15 times a night. And I've only seen it very recently.

[mrinnocentcody]

knocked the hair right off the top of that guys head.

[patrickracer11]

I saw a ad from the uk like this once. any youtube users from the uk, can you tell me what the name of that one is. Wisconsin youtubers, is this ad still brodcasting?