Mass Communication : Effects of Mass Communication

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Uploaded by on Jul 6, 2009

The effects of mass communication on the general public revolves around agenda setting, which refers to directing people's thoughts toward a certain idea. Understand how mass media can affect everyone with help from a communications professor in this free video on communication.

Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman

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  • Love it.

  • Good points about agenda setting and cultivation.

  • Thank you very much! great video!

    Please upload more videos about theories of mass communication and if passable for your upload videos regarding Propaganda and Public Relations.

    best wishes

  • awesome videos!! big help, thanks heaps. 

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