Pedestrian Agents in IKEA

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Uploaded by on Dec 6, 2007

Space syntax software agents move through a simulated IKEA store, reflecting the influence of environmental design on consumer perception and movement.

Copyright: Space Syntax Laboratory, 2007
http://www.vr.ucl.ac.uk/research/evas/

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Education

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Standard YouTube License

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  • What are you using this kind of simulation for?

    Are you analyzing the way attention, interaction, and purchase is influenced by this spatial arrangement?  Are you taking into account the "content" of space or its sociological position (how a particular piece of information or communication embedded in the topgraphy works to adjust flows) or are you just looking at the physical influencers (e.g., lines of site, intersection, etc)?

    Thanks

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