The end of the traditional campaign-reach model and the raise of earned media

Interesting survey by Nielsen and Facebook released today about Earned versus Paid media. It shows that ads which have social advocacy (your friends being fans of the brand) and organic exposure (people sharing stuff about the brand) have more ad recall, brand awareness and 4x higher purchase intent.

It raises the interesting question between Earned versus Paid media as they described it, Earned being the brand building a community of real fans itself, engaging and getting in the conversation. Nielsen and Facebook do a good job pointing out that if you only focus on the reach you get volume but little impact while if you focus on what they call organic reach you get high impact but limited volume. Well, Twitter with their resonance last week announced they would just not serve much volume to brands which dont engage so they wont get the reach either.

Category:

People & Blogs

Tags:

• nielsen
• facebook
• social
• media
• advertising

[slapcompany]

When you don’t know what true for you, everyone else has unusual influence.

Values are deeply held personal beliefs that form your own priority code for living.

Values are the individual biases that allow you to decide which actions are true for you alone.

What are your values?

[constantintovisi]

That's what the guys at Hubspot keep on saying for the last 2 years or so.. you should really read Inbound Marketing, the book the founders wrote