Allan Gray: Legend (James Dean)

For more great creative work visit my site: http://www.chrisrawlinson.com/
Client: Allan Gray
Agency: King James
Production: Velocity Films
Director: Keith Rose
Creative: Karin Barry-McCormack and Paige Nick

In all my years of advertising, I have never seen a treatment that was so detailed, so carefully thought through, and so deeply researched, than the treatment Keith gave us when pitching to handle this commercial. From beginning to end, his commitment to the job bordered on obsession." says Alistair King, Executive Creative Director at King James.

"This was an incredibly challenging board, says Rose. You just take it for granted that James Dean is so iconic, so to go and mess with him and replan his life, if it doesnt work its like youre desecrating his memory."

We really needed to deal with it with sensitivity. According to Karin Barry-McCormack and Paige Nick, the creative team from King James; "For both of us, this was without a doubt the most exciting, challenging and intricate television project we have ever worked on. And it was amazing to work so closely with such a passionate team and such a collaborative client."

Category:

Film & Animation

Tags:

• Allan Grey
• Allan Gray
• King James
• James Dean
• Velocity
• Keith Rose
• Commercial
• Advert
• Karin Barry-McCormack
• Paige Nick

[stop08it]

I'm not even a huge James Dean fan but this made me tear up. Very believable :)

[nangle12349]

in fifthies years their going make the same commercial except it will be with Heath ledger

[canfuasidqv]

LINK amazon.com/exec/obidos/ASIN/B0­04PJJT5O/catgr-musicalinstrume­nts-20

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[TheSuriSun]

Love you Jamiiiiie <3 RIP

[jasonwnaylor]

GREAT COMMERCIAL!!!!!

[TLD2002]

A favorite of mine.

[JonasLoversupport]

I just wish 1:01 actually happened :/ Jimmy come back!



[yhmcrbwoii]

this was fucking great. seriously.

[sbstnpofadder]

No even comes close to James Dean..there was never and will never be anyone like James again...A true legend in every sense..

[britainfan4lyf]

frikking love this advert <3

[PlatinumJC]

@shialover777 it was james dean, not sure how they didn it, but thats the same face/scene he does in rebel without a cause when the bunch of kids slash his tyre when they are at the observatory! not sure how they managed it but they some how manged to take him out of that peice of film and put it into this one, if thats makes sense! its like what they done with elvis and celine dion a few years bk for american idol!

[ShinbiBelldandy]

James would have been 80 today!