Toyota Auris Hybrid: 'Get Your Energy Back' 3D projection mapping

An extraordinary projection mapping event, for an extraordinary car.
Relive the story of a car which recycles energy as it drives - the Toyota Auris with Hybrid Synergy Drive.

To find out more, visit http://www.getyourenergyback.co.uk or http://www.toyota.co.uk/cgi-bin/toyota/bv/frame_start.jsp?id=CC-AurisHSD-landing

Filmed on location in Shoreditch, London on 22 September 2010.

Film - http://bit.ly/GetYourEnergyBack
Making Of - http://bit.ly/MakingOf-GetYourEnergyBack

Category:

Autos & Vehicles

Tags:

• Toyota
• Auris
• Hybrid
• Synergy
• Drive
• projection
• mapping
• technique
• Shoreditch
• station
• get
• your
• energy
• back
• light
• event
• hatchback
• car
• tunnel
• glueisobar
• superglue
• 3D
• projectors

[nocaon]

man, that little girl almost got electrocuted

[ToyotaUKTV]

@nocaon It might look that way (though obviously we would never intentionally endanger anyone), but actually it's just light being projected onto the Auris Hybrid and surrounding objects (which are purpose-built props). To find out more about how we achieved these effects, have a look at our 'making of' video - you can find it in the video responses above.

[windowspiratato]

so now the electronics in a toyota are run by a cpu-less socket 775 computer motherboard?

[ToyotaUKTV]

@windowspiratato Not quite! This was just part of the set. Check out the 'making of' to see the set being constructed - it's in the video responses above.

[titan138]

Is it an autobot or a decepticon?

[Evisudon]

Amazing piece of creative work. It's also amazing how many attractive women conveniently show up when filming these sort of things. Love it.

[Irfyish]

WICKED!!!!!!!!!!!!!!!!!!!!!!!!­!!

[KingArcher8x]

This project was made in A3 Paper. 

[qaddac4]

Nice pixel mapping, I bet Christie Mirage was used...

[PrawnzHD]

@ToyotaUKTV he was joking.

[evolutionj]

Truly the best Toyota commercial I've seen. Same with the car styling. We NEED cars like that here in the U.S non domestic cars over here are getting UGLIER!!!

[TheDM75]

Toyota Auris, I love you!

[slaiter9999]

i love this stuff man! please all feel free to joing my Facebook Page dedicated to 3D Projection and Mapping...

if u dont trust links on the net, just go on FB and serch "3D Building Projection and mapping" I believe its the only Page on fb dedicated to this "Art form" :P

[mikosoft]

@nocaon you cannoct electrocute someone by projected image

[yousufmb]

Fanta did something similar in Dubai. Search for 'Sexy Fanta Chase' in YouTube and click the first link.

[MARKX60]

SO COOL!!