Inspirational campaigns from Tippexperience creative (part 1 of 2)

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Uploaded by on Aug 12, 2011

Digital agency Buzzman doesn't deal in cardboard-cutout campaigns. Its founder talks us through the successful data-capture campaign for mobile-provider Orange; getting the internet dancing for deodorant-brand Axe; and how, using a bear, an interactive video and some superb silliness, it managed to boost correction-fluid Tipp-Ex's sales beyond belief.

Georges Mohammed-Cherif will be speaking at ad:tech 2011. Book for the conference or register at ad-techlondon.co.uk/​pricing.aspx

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