http://www.causecast.org
Building a successful mobile program involves more than simply reserving a keyword on a short code. Like your other communications channels, strong relationship management strategies are critical to making your mobile program effective. Learn how the most innovative nonprofits are building mobile advocacy programs that engage their constituents and produce real fundraising results.
Takeaways:
1. After your first text how to cultivate an ongoing relationship.
2. Integrating mobile engagement into your current strategies.
3. Real world lessons from the mobile integration frontlines.
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