Music Advertising - Effective Content Marketing in the New Music Business

- http://lorenweisman.com/musicconsulting -

When it comes to music advertising and music marketing online or off, it has to be as productive and effective as possible for independent musicians who do not have a lot of time these days. In the new rules of marketing, if you attack each element with a solid foundation and have a strong template in place, all new content and your correct content marketing will deliver much greater results.

When you put up a video on youtube, make sure you have honed in on the right keywords, added your links, your descriptions and your information to make it as easy as possible for someone to learn more, see more or hear more. Don't just say you are available on iTunes, give them the link to where you want to send them on iTunes.

The new music business is all about delivering the best information, in the best way with the most effective results. If you just put up a video, then all you are doing is just putting up a video. But when you put up a video that has links, descriptions, information about your other sites and the right keywords, now you have put up a video for people to watch but wait,,,,there is now more. These people now can easily access much more of who you are, what you sound like and the products you are selling.

As a music consultant, I hear bands say "well, I put this up and nothing happened." Then they blame Youtube or social media or even their fans, when in the end it as all on them. You put in half the effort, you will end up with a quarter of the results, and an eighth of the long term effectiveness of each piece of content you advertise, market or put out there.

L

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Loren Weisman is an accomplished music producer, author and music consultant. He is the author of "The Artist's Guide to Success in the Music Business", a book to help independent artists, musicians, bands, labels and managers achieve self sufficient and sustainable success in the music industry. For more info on Loren and music consulting services, visit: http://www.lorenweisman.com

Category:

Howto & Style

Tags:

• Music Advertising
• the new rules of marketing
• content marketing
• new music business
• music consultant

[mikevavrek76]

Perfect! The service you are providing for musicians is priceless! I enjoy helping to, but you are taking help to a WHOLE new level! Thanks Loren ! Talk soon! (::)

[lorenweisman]

@mikevavrek76 Thanks for the kind words Mike. Looking forward to connecting. All the best

[MrKQgamingz]

thank you so much? you are the best

[SKYEBOXMEDIA]

keep the good work up

[DansVagex]

Im checking out your other videos!

[bmf10bmf]

Props! 

[foxwellrichard]

Thumbs up if you laughed :D 

[amitbar05]

wow i want to marry your videos

[hammerfall2341]

subbed and liked

[Funnyguyjerry]

I just watched all your videos and love them!

[Gyroista]

sweet channel im checking out more of your vids