Published on Nov 15, 2012
Whenever you're sitting at your computer editing a paper, email, or sales copy.....use your caveman voice to instantly tell if it sucks you in, or if you're bored reading.
If YOU'RE bored reading something, chances are others are too.
Using caveman voice you can say "THIS SUCK" and erase that part. Trying to leave in bad copy or boring copy will kill your message.
The Pitch Anything book by Oren Klaff is about making in-person sales pitches, and goes more in depth about the brain functions:
Checkout AppSumo at:
Checkout my personal blog at:
Or if you wanna learn more about Kopywriting:
ME CAVEMAN. YOU WATCH. OR ME HIT YOU.