GfK Custom Research recently did a survey that found younger automobile buyers to be less loyal when it came to car brands (http://www.gfkamerica.com/newsroom/press_releases/single_sites/008878/index.en.html). The Inside Marketing crew breaks down why this might be and how marketers can address the younger audience.
Check out Inside Marketing every Monday at 9 a.m. ET only on http://thepulsenetwork.com/
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