Massey University television commercial 2009

The TV advertisement encapsulates the idea of Forever Discovering the underlying theme of Massey Universitys brand. It demonstrates the emotions of discovery, exploration, liberation, expression, and opportunity all of which are key components of the brand. The message in the advertisement is our lives are shaped by the discoveries we make. Massey University provides the environment to push the boundaries and make a range of both personal and professional discoveries.

Category:

Education

Tags:

• Massey University
• New Zealand
• Teacups

[aylajordan]

what is this song called? who by?

[masseyuniversity]

The backing track is a song called Magic by Auckland group The Teacups. The Teacups, an all girl band, started with two of the members busking. They have since become a trio, and have been making an impact on the Auckland music scene and are soon to release their first EP.

[KingofRakino]

Discovering and supporting a new band is in the total spirit ya twit wazaroo...

[chello101]

OMG the teacups are sooo awesome :D Cant wait for the album!

[twasvintage]

November 12th is the release date of Teacups' album 'Forest Fiction'. The release show will be at Hopetoun Alpha and the album will be available in a bunch of stores!

[linksvexier]

The point is, is that funding for student numbers is now capped by the government, Massey University is already 5% over it's cap, so any new student above the cap will mean that Massey will only get the fees the student pays, which is only covers 20% of what they cost. Therefore, new student end up costing the University. So drumming up more students is pointless.

[midsta]

How come so many NZ ads have to have the 'lazy young female singer' sound. So over done.

[thetalita]

It's a good opportunity for a relatively unknown band to get noticed you know. Why do you have to be so pessimistic? I think there is a mutual benefit. They are not being lazy, they are resourceful. The producer spent weeks of looking through myspace and youtube looking for the band and song.. THAT'S NOT LAZY.

[wazaroo]

Perhaps Massey should discover what it's like to write and compose their own music instead of yet another tiresome and in this instance, rather unremarkable example of borrowed interest. Stop being so lazy.

[dawnfinder02]

Pointless advertising? Every University needs to advertise to recruit new students. Plus I heard they made the ad on a tight budget!