22 December 2009 NYSE Opening Bell Lucasfilm

Lucasfilm Ltd. visits the NYSE. In honor of the occasion, President of Lucas Licensing Howard Roffman rings The Opening Bell® and is joined by Characters from A Galaxy Far, Far Away.

After more than 30 years, Star Wars maintains its position as the #1 selling licensed toy property in the US, with sales over 60% ahead of any other toy license, and 25% ahead of the nearest boys toy property sparking the collective imaginations of fans around the world. (Source: Lucasfilm Ltd.)

ABOUT HOWARD ROFFMAN:
In his 30 years with Lucasfilm Ltd., Howard Roffman has served the company in a variety of roles, combining business executive functions with creative marketing skills in operations which have included general management to film production, special effects, post production and licensing. In 1999, Mr. Roffman was appointed President of Lucas Licensing, and in 2005, he assumed the additional responsibilities of Vice President of Business Affairs for Lucasfilm. Mr. Roffman is responsible for the licensing and marketing of all Lucasfilm properties in ancillary consumer markets, including the Star Wars and Indiana Jones films. He is a member of the Licensing Industry Merchandising Association and is also an inactive member of the California and Washington D.C. Bar Associations.

ABOUT LUCASFILM LTD.:
Lucasfilm Ltd. is one of the world's leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company. In addition to its motion-picture and television production operations, the company's global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide for video game console systems and PC; Lucas Licensing, which manages the global merchandising activities for Lucasfilm's entertainment properties; and Lucasfilm Animation, which is currently producing Star Wars: The Clone Wars, a CG-animated half-hour television series produced jointly with the latest addition to the Lucas family, Lucasfilm Animation Singapore. Additionally, Lucas Online creates Internet-based content for Lucasfilm's entertainment properties and businesses. Lucasfilm's motion-picture productions include three of the 20 biggest box-office hits of all time and have received 19 Oscars and more than 60 Academy Award nominations. Lucasfilm's television projects have won 12 Emmy Awards. Lucasfilm Ltd. is headquartered in San Francisco, CA.

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