Published on Mar 24, 2012
The first single and music video from South African emcee Reason's album Audio 3D.
Production credits for the video go to One Dog Chicken (www.OneDogChicken.com)
For more information regarding Reason check:
Motif Records: http://motifblog.tumblr.com/
Kool Out Entertainment: www.koolout.co.za
For Booking Information, contact: ID@koolout.co.za
Signed to Motif Records, Reason is one of the continent's pre-imminent lyricists. Young, gifted with rap. You'd be forgiven for thinking this is hip-hop
artist Sizwe "Reason" Moeketsi's moniker. Having broken into the music
industry early, this young artist has a starpower and longevity that
belies his age.
Born in Tembisa and raised in Katlehong, Reason came up as a battle
rapper competing in numerous competitions, both official and on the
street corner. It wasn't long before Johannesburg began to take notice
and he began making appearances on YFM delivering breakfast jingles
for DJ Fresh on "The Unrestricted Breakfast Show" in 2005.
Reason has gone on to be named Hype Magazine's King of the Bedroom and
was named "Emcee of the Month" by Hip Hop's first lady Lee Kasumba in
March 2006 on YFM "Rap Activity". This buzz propelled Reason to
multiple shows across South Africa as well as a Scandinavian tour.
Since then, Reason has gone to collaborate with some of South Africa's
most prolific rappers such as Proverb, Tumi, Zubz, ILL Skillz, HHP,
Amu, and AKA.
Reason's first studio release "The Reasoning", boasting the production
talents of Battlekat, Instro, Mizi, Rastic Ras and Ootz The Afronaut,
garnered critical acclaim posting 4 stars in Hype Magazine,
positioning it as one of South Africa's highest rated albums in 2010.
Reason then joined South Africa's largest hip hop brand Kool Out
Entertainment as the featured Emcee and host for all Johannesburg
events and has performed with international stars Ras Kass, Qwazzar
(Typical Cats), K'Naan, and Masta Ace.
In 2011, this "Unsigned Hype" joined Motif Records as Tumi's protege,
marking a new step in his career and will feature his 2nd major label
release in March 2012.