MAVEN - "Calculated Approach"

The Metro Atlanta Voter Education Network (MAVEN) unveiled a television to begin to educate commuters about the cost of Atlanta's notorious traffic congestion.

The ad, titled "Calculated Approach," counts the hours the average metro commuter spends each year in congestion. The ad reminds drivers that they waste five hours a week and a month and a half per year stuck in traffic. "It's like working another full time job for a month and a half— without pay," an announcer intones.

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