When Aflac wanted to drive broader awareness of its NASCAR sponsorship as well as raise money for pediatric cancer research, Edelman created a campaign using driver Carl Edwards, a worthy cause and mobile and social media efforts that raised over $1.6 million (with Aflac matching $1 million) through a text-to-donate program and a Facebook Causes Campaign that became the largest and fastest-growing cause in Facebook history. In addition, the team secured placements on CNN, CBS Evening News and ESPN SportsCenter. Craig Hodges, VP, Corporate Practice, discusses our recent work.
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