Radiotjänst - case "The Hero"

font: http://en.tackfilm.se/viral/

The Hero

Radiotjänst administrates the collection of statutory fees for the financing of public service tv and radio in Sweden. That way, a democratic and independent broadcasting system is secured.
90% of Swedens households already pay their broadcasting fee.
Tackfilm.se is a web based application that allows you to upload a picture of yourself or someone you know and then have said picture rendered in a movie. In the movie you or your friend will then see the entire world celebrate you as a hero because you are paying your TV broadcasting fee (and by doing this you help safeguarding independence and democracy in Swedish public service).
After the movie has played you are given the option to apply for starting to pay your broadcasting fee and/or send your movie as a link to someone you know.

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