Andreas Weigend - The Illusion of an Audience (HSM, New York, June 8, 2010)

http://www.weigend.com - The world's greatest thought leaders in the field convene at the World Innovation Forum to provide actionable insights into the central issues at the heart of innovation today -- Marketing, Web 2.0, Health Care, Social Media, Design, Technology, Education, Green.

Former Chief Scientist at Amazon.com Andreas Weigend on marketing and web 2.0:

Marketing in the web 2.0: Beyond cutting costs and optimizing business processes

What are the implications for new business models products and services?

A world of abundance: Making the most of quantitative and qualitative data

Social networks and the new uses of data: The power of social recommendations and behavioral targeting

Lessons from the inside: What we can learn from Amazon

Andreas Weigend, Amazon.com's Chief Scientist until January 2004, is a leading behavioral marketing expert. His career as a scientist, data strategist and quantitative methods innovator has enabled him to bridge the gap between industry and academia. As the Chief Scientist of Amazon.com, he developed data mining techniques including session-based marketing, and designed applications ranging from heuristic cross-selling to customer network and lifecycle analysis. Weigend currently teaches the graduate course Data Mining and Electronic Commerce at Stanford University.

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