This is the 8 minute summary of the Books 2.0 event in London, on March 19, 2010, see http://gerd.fm/az1L3s for more details, slides, PDFs and the complete video and audio.
Some of the topics I covered included: the toxic assumptions of the music industry and what book publishers could learn from them, the reality of upside-down consumers (digital access first), the ecology of selling access vs selling copies, the Napster-Moment in eBooks - and what to do about (or rather, with) it, the characteristics of 'Reading 2.0', the new definition of books, media as a service and the potentials of 'content in the cloud', the future role of publishers... and much more.... Dive In!!
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