http://www.copywritingthatsells.com.au Scott Bywater uses proven online copywriting strategies that reveal the specifics on how to generate more leads on the Internet.
Does this sales letter approach work better than a more "standard" menu driven website? For example, the guarantees on a page link, testimonials on another etc.
I appreciate this sales letter approach is what everyone does but are there any figures to back it?
Yes you would read a web page like that. But only if you are interested and/or looking for the product or service on that web page. Obviously you are not looking for a printer at this time so you are not interested in the topic at this time.
Does this sales letter approach work better than a more "standard" menu driven website? For example, the guarantees on a page link, testimonials on another etc.
I appreciate this sales letter approach is what everyone does but are there any figures to back it?
MrSnaul 1 year ago
Yes you would read a web page like that. But only if you are interested and/or looking for the product or service on that web page. Obviously you are not looking for a printer at this time so you are not interested in the topic at this time.
davidashton1 4 years ago
Just the most clear and to-the-point guide on matter ever.
MaximAverin 4 years ago
i would never read a web site that look lite that and as an email i would mark it as spam...
myusernamewastakento 4 years ago
Great video scott. Very educational.
nharbour 4 years ago
As always, great content Scott. Cheers, Jeff
themreguy 4 years ago
good one scott
netrospect 4 years ago