How Organizations Became Curators Of The Human Spirit (F)
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It's a great one minute pitch-- I'm surprised how much you managed to get into sixty seconds-- but it doesn't tell a story. It gets your idea across, so as an audition, it succeeds, but it's not telling a story.
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Dear ereneta,
Thanks for your comment. Fyi, the video doesn't claim to be a story. If the video gets the job done, does it matter that it isn't in the form of a traditional well-told story?
In any event, if you think about it, using the definition of "story" in The Leader's Guide to Storytelling, you will see that video does indeed contain two stories: the story of firms that delight us, and the story of firms that don't.
Enjoy!
stevedenning1 10 months ago