Allan Gray: Legend (James Dean) HQ

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Client: Allan Gray
Agency: King James
Production: Velocity Films
Director: Keith Rose
Creative: Alistair King, Karin Barry-McCormack and Paige Nick

In all my years of advertising, I have never seen a treatment that was so detailed, so carefully thought through, and so deeply researched, than the treatment Keith gave us when pitching to handle this commercial. From beginning to end, his commitment to the job bordered on obsession." says Alistair King, Executive Creative Director at King James.

"This was an incredibly challenging board, says Rose. You just take it for granted that James Dean is so iconic, so to go and mess with him and replan his life, if it doesnt work its like youre desecrating his memory."

We really needed to deal with it with sensitivity. According to Karin Barry-McCormack and Paige Nick, the creative team from King James; "For both of us, this was without a doubt the most exciting, challenging and intricate television project we have ever worked on. And it was amazing to work so closely with such a passionate team and such a collaborative client."

Category:

Film & Animation

Tags:

• Allan Grey
• Allan Gray
• King James
• James Dean
• Velocity
• Keith Rose
• Commercial
• Advert
• Karin Barry-McCormack
• Paige Nick
• Alistair King

[1214m]

Why did he have to die so young? If only he had lived just a little longer, I think he would've done great great things and changed many lives.

i wonder if he'd believe it himself that he'd have fans still mourning over his death in 2010.

[EdNortonisMineLol]

Ahh, this ad makes me tear up... He didn't deserve to die so young :(

[daziel6]

James dean was the jesus of the fifties

[OpalaTony]

): it's so sad

i miss you dean!

[mrsleticiacbm]

RIP JAMES DEAN

Very touching..

[hmj211]

Who are the actors playing Dean here? Is any of this CGI?

[zollasza]

Man oh man, this advert kills me. I tear up every time I see it. Every word is true, even though he did die at the age of 24....

[DarrinH15]

Well done, King James, Velocity and BlackGinger on the Cannes Bronze

[marifer6813]

OMG im criying out loud!!  i love you Byron!!

[delanoZpotgieter]

well done South Africa. King James, u guys did a great job!!!