Penny Power on social marketing's big question

Top business advice from Penny Power, Founder of business social marketing network Ecademy, who reveals the answer to one of the biggest questions people are asking about social networking today. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com
Penny Power: One of the big questions I get asked when people join social networks is should I have a large network is it about quantity or should I have a deep network, is it about quality and my goodness that's a debate that I think will go on and on because a lot of that is, its a reflection of who you are as a person but I think you need both and the reason I think you need both is as follows; quantity is very important because it shows the level of attraction you have built up. If you are putting out a vibration into a network that says Im a network and Im here to help you, a lot of people will connect with you and therefore you will have a large network.

So if somebody to me is highly credible but theyve only got ten connections Ill think well that doesnt back up to me, that doesnt show me that a lot of people are wanting to know this person, theyre not getting a lot of followers wanting to know them and understand them and connect to them. Equally theyre not doing a lot of favours are they, they're not helping people because I mean Ive got a fairly large network because I'm constantly helping by connecting them to other people and I am a connector of people therefore I am going to have a large network and that reflects that I'm going to help a lot of people so quantity is important.

Quality is important because there's no point in having a large network and having no value in that network and what I mean by that is network value means there's a lot of people talking about me when I'm not in the room. I want to build up a network that knows me, trusts me, understands me and advocates me and that means I have to know them pretty well. ...

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[kraubrey]

Thanks for the insight Penny. I agree that depth and breadth of market is required in varying situations. Test your product or services in both before narrowing in on the best approach.

Kevin R. Aubrey

[miltobraya]

Date an Asian lady  #lushfmlk.info#

[womannie]

[Comment from Facebook id: 571970910] You can always trust Penny to say what she genuinely believes.

[businessexpertsjax]

Good advice. I have checked a few of her videos and find them very interesting.

[BusinessExpertLouise]

No way...quality vs quantity isn't tough. If what you're selling isn't quality, you won't need large qualities.

[businessexpertsmatt]

Penny has some great advise; check out her other videos also.

[MJLambNZ]

I agree with businessadvise; I would say that it would come done to individual requirements.

[businessexpertsalli]

Some great advice in this video.

[businessexpertsdan]

quantity vs quality... always a tough one that.