House of Fashion | 153 Loop Street, Cape Town, South Africa

ABOUT THE HOUSE OF FASHION:
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Nicole Morris's House of Fashion opened its doors to retail chain buyers and Only One club members on 5 August 2010 in 153 Loop Street, Cape Town. Operating as a live design studio, the address is home to All Source, Only One, Two Ten Marketing, Little Black Dress and Cango & Rinaldi.

All Source:
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All Source was founded on April 1 2008. It is the sourcing arm of Morris's group of companies, fulfilling retailers' orders for a wide range of fashion accessories, garments, part-garments, fabrics and promotional material, with privileged access to an extensive vendor base across India and China. All Source motifs, buttons, belts and running meter trim are displayed in the House of Fashion and used by the local manufacturing industry to add value to retail garments. Business is generated in trim purchased from showroom samples or developed for existing garments for bulk production. Retail customers' bulk orders are fulfilled by All Source placing orders on vendors, shipping them in and having them delivered directly to customers.

Little Black Dress -- "It's a Girl Thing":
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The Little Black Dress has traded as Nicole Morris's retail clothing label since July 2009. It is based on Coco Chanel's original design concept of the 1920s. After a period of exclusivity to YDE, the success of the label necessitated its broad availability through several high-end boutiques across South Africa.

Only One:
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Nicole Morris's garments are limited-range garments procured overseas. Morris's rare surplus garments are the stock in trade of Only One, an invitation-only fashion club. An Only One invitation gives the recipient the incomparable experience of being tailor-dressed in the House of Fashion, live design studio, in an exclusive one of a kind item.

Cango & Rinaldi:
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Discovered by Two Ten Marketing owner Rene Rosenast on a trip to Budapest, the House of Fashion are the exclusive South African agents for the exciting range of designer eyewear and accessories from Cango & Rinaldi. Cango and Rinaldi is handmade in the heart of Italy. Encrusted with beautiful Swarovski crystals, the Cango & Rinaldi range opens up new avenues of possibility for branded stores, clothing retailers, jewellery, eyewear and leather accessory stockists. The burgeoning range is complemented by Cango & Rinaldi's Swarovski handbags, belts and shoes.


Two Ten Marketing:
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Two Ten Marketing, established by Nicole Morris's business partner Rene Rosenast, kicked off its extraordinary run of success in October 2009 with a designer handbag made of soccer ball panels stitched together in a new configuration for Coca-Cola and the FIFA World Cup 2010. During the same time, Two Ten Marketing also designed the first side-view car mirror shields, branded with the South African Flag for the same event. This created a big hype all over the country.
Today, it has evolved into a marketing company that specialises in the design, manufacture and sourcing of unique promotional goods, that have never been on the African Continent before.

Category:

Howto & Style

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