In the Flow: How Games Keep You Motivated
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Uploaded by ForaTv on Oct 6, 2011
Complete video at: http://fora.tv/conference/gamificationsummit_nyc_2011
Michael Wu, principal scientist at Lithium Technologies, discusses the importance of "flow" in successful game design. He explains that in order to prevent the challenge from getting too stressful or too boring, it's important to match difficulty to player ability.
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The Science of Gamification: Unlocking the Hidden Motivational Power of Gamification
Michael Wu, Lithium Technologies
Michael Wu explains his research into the science of gamification and online communities. With a PhD in Biophysics from UC Berkeley and three years examining the complex systems of social media at Lithium Technologies, Wu has gained extensive experience in the new science of engagement. He shares the potential and pitfalls of applying the science in this design intensive.
The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.
- 68 likes, 4 dislikes
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too bad it's only a sneak peek
stumaa00 1 week ago
@CognosSquare Csikszawha?,wtf,who gave him that name????.
RokuNoRaiden 3 months ago
@thesparitan No this is solid. Read the book by Csikszentmihalyi, it has the goods. Also read the Wiki about flow.
CognosSquare 4 months ago
It's called being "In the zone" here in the US damn it!
I feel a flow in my lower bowels... AFK.
drshlotzkin 4 months ago
@thesparitan You expect all that to be in a 2min video? I would suggest you follow the directions at the end of the video if you want to know more.
Viracocha711 4 months ago
@megafr8nk SHUT UP, right.
Viracocha711 4 months ago
i guess he learned english by watching 'friends' or something like that
you dont have to end every sentence with 'like' or 'right'
megafr8nk 4 months ago
good stuff
p4c3maker 4 months ago
This comment has received too many negative votes show
No data, no statistics, no actual scientific testable theory, made up terms like flow, yeah I call bullshit.
thesparitan 4 months ago
Right?
2bsirius 4 months ago