Thoughts on the "Whats Next DC" Conference 2011 by Speaker and Author, Bryan Eisenberg.
To read takeaways from his presentation "The Future Shopper, How Offline is the New Online", a great on how the convergence of communications, logistics, and financial technology continues to evolve to reduce the friction in the customers' buying process. check out Captico's blog:
http://captico.com/future-shopper-offline-new-online-bryan-eisenberg/2011/01
Read full event coverage here:
http://captico.com/marketing-best-practices-social-media-takeaways-whats-next...
http://whatsnextdc.com/
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