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JCIP Award Winning HighTower Advisors Branding Campaign Video: "Trust"

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Published on May 30, 2013

Telly Award

For the launch of HighTower's new website, JCIP created a series of three videos that spoke to key issues of prospective clients, employing strong narrative content and a bold visual style.

JCIP filmed this video with an HDR C300 camera to allow the views of the skylines to show through the windows, providing for "full transparency" a subtle touch to add to the overall theme of the video and HighTower's motto of being open and transparent with their partners and clients.

With so much noise in the industry, well-crafted videos paint a unique and interesting picture of a company's offerings and key messages. Multimedia and visual communications shape, control and tailor a company's message to key audiences, while showcasing in-depth industry knowledge.

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