Can Defaults Save Lives? The Case of Organ Donation

Preset actions on forms, web pages and other materials -- called defaults -- have strategic importance that can make vital differences. They are far too important to delegate responsibility for setting them to programmers or form designers. Eric J. Johnson presented at the "Small Steps, Big Leaps: The Science of Getting People to Do the Right Thing" research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation.

Category:

Education

Tags:

• behavior
• educational
• economy