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Uploaded by on May 20, 2009

The average student graduating from college has $20,000 in student loan debt and that's not counting consumer debt such as credit cards. The Feed The Pig Campaign which was implemented in collaboration with the American Institute of CPAs and the Ad Council was designed to change the financial habits and behaviors of these graduates between 25 to 34 years old. The graduates in this demographic are making very important decisions about which jobs to take, marriage, having children and purchasing a home, all of which carry huge financial responsibilities. The Feed The Pig campaign hopes to help this demographic make better financial decisions and since the program was launched in 2006 a significant change in behavior has been observed in those who were surveyed.

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