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Onward: How Starbucks Fought For Its Life without Losing Its Soul

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Uploaded by on Apr 13, 2011

Howard Schultz, Chairman, President and CEO of Starbucks talks about his latest book Onward: How Starbucks Fought For Its Life without Losing Its Soul, chartering his unprecedented return as CEO at Starbucks and turning around the fortunes of the coffee brand, helping it return to its core values and restore not only its financial health, but also its soul.

A story of crisis, conviction...and coffee.

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  • I work for the logistics arm of Starbucks. I've definitely lost my soul.

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