County National Bank employed the team at RjM to come up with a new spin on last year's "Recycle your money with CNB" campaign. This year's campaign still features the concept of recycling, but has morphed into a take on a classic British nursery rhyme. The "House That Jack Built" concept shows how money deposited at CNB flows through the local community.
The new messaging appears not only in the upcoming movie theater spot, but also on ATM posters, bank lobby posters, print ads as well as their website.
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