Stephen Anderson's Seductive Interaction Design

For more on this seminar, visit: http://www.uie.com/events/virtual_seminars/seductive/

More and more, we're seeing web sites use rewards systems, competitions, and fun progress indicators to get people engaged. Interactions such as these trigger different elements of human behavior, and encourage your visitors to engage with your web site more. They differentiate the casual glance from a longer involvement with your site.

What simple things can you do to increase engagement? Is there a place for fun in business sites? What are some of the ideas from psychology that apply to design?

A while back, LinkedIn experimented with a feature: a little meter above the user's information, showing their profile's "percentage completed." Suddenly, more users filled out their profiles. The feature didn't have a clever interface, a sophisticated information architecture, or show any technical prowess. It just leveraged basic human psychology.

Seductive interactions take us to a new level in design. They leverage the latest advancements in social science, psychology, and behavioral economics.

Category:

Science & Technology

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