Retailers: Get the Service You Pay for and Drive the Sales you Expect

Todays retail environment differs from store to store, and capturing that information is vital. What is needed is the pulse of the consumer; many retailers try to get that via loyalty cards and mailing lists. However, the most important information (since capturing POS is a foregone conclusion) is: What did the customer want, but did not find? In the past, that information usually left the store with them..but no longer!

The VelociTRACKER™ Retailer Toolset provides instore personnel with the ability to capture that critical information of what shoppers are NOT finding in your stores...both from helping the shopper to interviewing managers and communicating consumer demands back to headquarters.

With this valuable information you have the ability to meet consumer demand by making sure that consumers find what they want in your stores. If you have what they want but they cant find it, a simple reset could unlock huge gains in sales. VelociTRACKER™ tools to uncover and act on this business critical information.

Beyond maximizing sell-thru of retail space, you also need to control service costs. Using VelociTRACKER™s tools, your managers can view schedules of Whos in my store and Whos coming to my store as well as scheduled visits and tasks. This information helps your store managers plan work for your employees around the work of contracted service, as well as monitor service at store level to ensure a pleasant and easy to shop experience. * Visit frequency & duration compliance * RFID & bar code scanning * Demand forecasting & time at shell * Promotion & program execution * Elimination of OOS problems * Receiving area information * Backroom controls & back door access information * Collection of consumer opinion data * Optimization of DSD * Enhancement of consumer shopping experience

Category:

Science & Technology

Tags:

• Retailer
• store
• information capture
• consumer
• loyalty cards
• scan data
• POS data
• sell-through
• who is in my store
• scheduled visits
• RFID
• barcode
• demand
• promotion
• execution
• out of stock
• DSD