@neoprint105 also around that time, I was born lol. I'll be 18 this year. SIA's advertising focus hasn't changed a bit since December 1992 (or the 1980s for that matter), and that has given them good brand recognition (:
PS - Happy birthday Singapore Airlines! I'm going to fly on SIA one of these days!
1 - Because it gets us to our destination quickly and efficiently. Nashville, Tennessee to New York, for example, is 2 hours flying, 12 hours driving.
2 - The commercials are designed to portray flying and airlines in a positive light. Singapore Airlines commercials do this the best in my opinion.
why should SIA change its famous SIA jingle? Like the SQ girl, this jingle can be easily recognize as a SQ brand. Thats why SIA is so successful because over the many years, their brand remained the same.
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videoprogekt 8 months ago
@applesweeter They portray the airlines as having well engineered planes, friendly cabin crew, etc etc. In SIA's case, these are true.
whattheheck1000 1 year ago
@whattheheck1000
What is your defination of positive light for flying? Can you further explain, please?
applesweeter 1 year ago
@neoprint105 also around that time, I was born lol. I'll be 18 this year. SIA's advertising focus hasn't changed a bit since December 1992 (or the 1980s for that matter), and that has given them good brand recognition (:
PS - Happy birthday Singapore Airlines! I'm going to fly on SIA one of these days!
10-1-2010
whattheheck1000 1 year ago
@applesweeter
I can answer 1 and 2
1 - Because it gets us to our destination quickly and efficiently. Nashville, Tennessee to New York, for example, is 2 hours flying, 12 hours driving.
2 - The commercials are designed to portray flying and airlines in a positive light. Singapore Airlines commercials do this the best in my opinion.
whattheheck1000 1 year ago
why should SIA change its famous SIA jingle? Like the SQ girl, this jingle can be easily recognize as a SQ brand. Thats why SIA is so successful because over the many years, their brand remained the same.
bbbdagap 2 years ago 2
SQ will use the 777W on that route soon.
xxquiker 2 years ago
Hopefully this route (SIN-FRA-JFK) continues way beyond last & this year's financial crisis and not end up suspended like Vancouver.
seoulhangungmal 2 years ago
Must say, as nice as the tune is on this and the safety demo, i do think its time for a change!!
Marshallies 3 years ago
yeah... time for them to change it!
iljc82 3 years ago