Allen Solly HUMANNEQUINS

As part of India's first freeze flash mob, over 100 models attired in smart Allen Solly casual wear walked into malls or high streets and held a certain pose for up to seven minutes, becoming real live 'Humannequins', which comes from the words 'human' and 'mannequins'. The activity created enormous buzz and generated store walk-ins across cities .

Category:

People & Blogs

Tags:

• Allen Solly
• Flash Mob
• India
• Freeze
• TEQUILA
• Delhi
• Bangalore
• BTL
• Campaign
• TBWA
• Madura
• Garments
• Humannequins
• Mob
• Frozen
• Models

[simmee]

Thats an innovative marketing technique! Props to the models for standing so still!

[MrKumail123]

Oh this BANGALORE rite..

[somenkumaresh]

Nice show.... 

[ever1ast]

A bit gay, don't you think?

[MsUsha1]

i realy like it

[anticongent]

null points because google has denied the next piece in my country.

[gra321gra]

gr8 import of an idea, very well executed, considering this is the first attempt.. by the way who organised this entire thing for TBWA/Tequila??