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How to create awesome web content and achieve top search engine rankings

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Published on Aug 31, 2012

David Meerman Scott interviews Larry Waight of The Lodge at Chaa Creek in Belize about how he creates awesome web content. The content on ChaaCreek.com is ranked at the top of Google and other search engines for many important keywords that people use to research holidays in Belize. According to Larry, nearly 80% of their guest registrations come from search engines.

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