WWF - Polar Bear

VerticPortals evaluation of the Facebook campaign is extremely positive. The level of engagement has been very high compared to other Facebook applications, with the number of returning visits showing that users were coming back to the game multiple times.
More importantly, the viral element of the game has proven how strong the use of Facebook can be as a medium to connect with your audience.
With no media spend at all, we have seen the application sent on thousands of times to friends, proving how valuable the word-of-mouth of a colleague, associate or friend can be.
Furthermore, the number of positive blog posts regarding saving polar bears foresees that this application has not only been a fun game, but also a worthwhile awareness driver.

Category:

Film & Animation

Tags:

• WWF
• polar bear
• social media
• facebook
• marketing
• online advertisement
• viral
• share