Elaine's Aus Red Cross Blood Service Ad

**This is not a Red Cross Ad**

Australian Red Cross Blood Donation (2008)
Self-initiated project. 30 sec TV commercial

This commercial is based on a set of upside-down font that I created. The font is based on Times New Roman, in which letters are rotated 180° but still make sense. The idea of this advertisement is to promote blood donation, in which the viewer tries to make sense of poolq then realizes that it is the upside down version of blood. I hope to promote the idea of standing in others shoes, to see in others perspective. I hope audience would turn their heads upside down to view the word blood.

*Music: May be - Yiruma
*'Australian Red Cross Blood Service' logo from www.donateblood.com.au/

Category:

Nonprofits & Activism

Tags:

• red
• cross
• ad
• blood
• service
• elaine
• li