Cadbury Spots v Stripes launches the world's first augmented reality game that can be played off its packaging using blippar's image recognition technology.
Android Market Download:
http://bit.ly/blipparAndroid
iPhone App Store Download:
http://bit.ly/blipparAppStore
what do you have to do to be able to use this game. Which app/program do you need to use on your smartphone?
britflik 1 hour ago
wow this is a FANTASTIC idea, so much fun!! What a shame it didn't take off as an ad campaign... props to Cadbury's and the Fallon Agency for coming up with this though... give it some time, try again, this has some great potential!
orchardlea 3 months ago
Is blippar's image recognition technology based on ARToolKit? Is it entirely proprietary? Or …?
realitybuilder 6 months ago
what a load of crap!
deirgeable 6 months ago
Good work blippar!
SergeMad69 6 months ago
Great way to generate stickiness with customers.
brandversations1 6 months ago
Love the interactive overlay of graphics. Has the potential to bring products alive!
alexanderweller 6 months ago
Best AR Android app. I can't wait for Honeycomb tablet version, so I can play it on my Google android tablet.
biggerben2010 6 months ago
awesomesauce
MikeyTSH 6 months ago
Love it! :D
Scribblenautsguides 6 months ago